Getting Started

There are two main ways to use Conductrics:

• For Marketers, we offer Conductrics Express, which is a point-and-click style tool for setting up changes visually without coding.
• For Developers, we offer our Runtime API, which allows you to use our service within nearly any site, app, server, or other program.

Marketers Start Here

To get started with Conductrics Express, our solution for non-developers we suggest you make a visit to the following sections:

• Glossary for a brief definition of our different components and terms.
• Setting up your first Agent for a step by step guide across our UI main elements.
• Setting up Page Changes for a Conductrics Express video tutorial. It will walk you through the steps of using the visual editor for making changes on your site.
• As you go, you'll be encouraged to use our Demo Tool for Google Chrome, which allows you to safely and privately set up and preview your content variations. This way you can try Conductrics Express without needing to place any scripts on your site, or without having to change anything for your actual visitors. You can do that part later.
• You'll also want to read about setting up your Goals / Conversions, and Starting a Test.
• Once your test is running, check out the Activity Report and Audience Report.

If your development team hasn't yet placed the Conductrics tag on the site, you might want to share the Script Tag Installation page with them.

Further reading:

• Conductrics Express FAQ
• Setting up our simple Google Analytics Integration
• Adding additional Admin Users to your account

Developers Start Here

All of the documentation here is probably good for you to at least skim through, but to get started:

• For enabling Conductrics Express please see Script Tag Installation
• Regarding Conductrics API, the main place to start is the Runtime API Overview, which will help you understand the basic concepts.
• Once you have a basic understanding of what the Runtime API is, you can decide whether to call it as a traditional Web Service, or via our Local JavaScript API.
• If it sounds like calling the Web Service is for you, check out our Guide for Server-Side Usage.
• We also provide an API Testbed to help you put your calls together and generally experiment with the API.

Further reading:

• You can integrate reporting into your own dashboards via the Reporting API.
• Typically, Conductrics agents choose one variation at a time. If your use case calls for getting an ordered list of variations (e.g. recommendations), check out Using List Agents.