Surveys Overview

Conductrics Market Research is a first of its kind solution that integrates Optimization with Market research. We believe the true power of customer experience optimization can be only unlocked when experimentation and research are treated as one. Full understanding and meaning can only happen when both are perfectly synced with one another.

Some benefits of combining research with experimentation include:

Learn directly from the customer about what they care about and their unmet needs in order to feed your experimentation program and to drive drive the fruitful development of new product and new customer experiences.
Now you can learn not only ‘What’ work, but ‘Why’ it works, by adding direct customer feedback alongside customer behavior in your A/B Test metrics.
Discover if new customer experiences and product features improve customer attitudes and long term loyalty (e.g. NPS) as well as improve sales and conversions.

Tailor the customer’s journey in real time and show them that you are actually listening to them, by delivering real-time customized online experiences based on their specific survey feedback.

Strengthen your culture of experimentation by improving internal messaging by combining direct customer quotes and your tests’ impact on NPS alongside your current statistical reporting.

New Platform Capabilities

Easy Set up and Launch of Native Surveys directly from Conductrics
Connect any A/B Test to any Survey:
Numeric and Yes/No survey responses can be used directly as goals for A/B Test.
Collect and connect qualitative/open text customer responses back to each A/B Test treatment experience.
Append in-session user data (e.g logged in, loyalty status, A/B test treatments etc.) to survey response data for enhanced survey reporting.
Create in-session user traits directly from survey responses and attach targeting rules to them to customize online user experience in real-time or to run targeted A/B tests.
Attach any standard behavioral goals, such as sales, to surveys to auto-generate A/B Tests to determine if offering the survey adversely affects sales or conversions.