Analytics Integration Overview

It's natural to want to integrate Conductrics with your main analytics service. This allows you to see which A/B tests, surveys, and other Conductrics "agents" each visitor has encountered, alongside all the other visitor events and data you see normally in your analytics.

Integration Options

Conductrics provides a number of integration options:

• Data Layer - When using Conductrics client-side, you can have Conductrics "push" experiment variations into the Data Layer on your pages. That makes it easy to send events to your main analytics system and so on. You can also have Conductrics "read" information out of the Data Layer. See Data Layer Support for details.
• Analytics Connectors - Conductrics includes Analytics Connectors for Adobe Analytics and Google Analytics. Connectors work on the "back end", and work whether using Conductrics client-side, server-side via our REST API, or via native mobile. We can develop additional connectors for other services upon request. See Analytics Connectors for details.
• Client-Side GA Integration - For simple integration with Google Analytics, we offer a client-side GA Integration. You can also have Conductrics "listen" for GA events and record them as conversion events in Conductrics for your experiments. See Google Analytics Integration for details.
• Other Analytics Services - For sending Conductrics events to other analytics services, you can use our Simple Data Layer or respond to an event handler client-side. Server-side, we provide a general-purpose Pub/Sub Connector for sending events to your internal systems or other analytics services on the "back-end".

📘

Need a different integration?

Let us know if you're looking for a different integration. We can either provide code snippets for integrating on the client-side, host a custom connector for you, or add additional integrations as needed. Feel free to inquire!

What Works Where?

Here's a breakdown of which analytics integration work in various usage scenarios:

👍

We can help you choose

Please feel free to reach out to Conductrics to discuss which of the above options is best for your situation. Support from us is included and encouraged!