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This page is about the Page Redirect options available when Creating an Express Agent. The options discussed here are available when you click the Page Redirect button on Step 3 of the agent-creation process.

What Are Redirect Agents?

Most of the time, it makes sense to have Conductrics show your content variations inline on your normal pages, without using separate pages with separate URLs. That's what happens when you Set up Page Changes with a normal Conductrics Express agent - the appropriate variation is displayed without a page reload.

However, sometimes it's more appropriate to create separate pages on your side, each with its own URL, and simply have Conductrics control which of the pages each visitor should get. That's what Redirect Agents are for.

Redirect Agents are handy when:

• The differences between the variations you have in mind are extensive, such as total page redesigns.
• You already have the variation pages as separate pages, or where it's straightforward to create them that way.
• Situations where you want to try placing the visitor into a different part of your site or funnel, such as skipping over an optional step in a checkout process or starting their visit at a landing page versus your home page.

One-Way Versus Two-Way Redirects

Conductrics provides two types of Redirect Agents: One-Way and Two-Way.

How to choose which is appropriate for a given experiment?

One-Way Redirects

This is the most straightforward type of Redirect Agent. Use One-Way Redirects when you want to redirect some visitors from your conceptual "A" page to a "B" page (or "C" page, etc), but do not want visitors to get redirected from the "B" or "C" page back to "A".

• If the visitor arrives at A and is selected for A, count the visitor in the experiment, but no redirect.
• If the visitor arrives at A and is selected for B, redirect the visitor, then count them in the experiment.
• If the visitor arrives at B naturally through normal navigation, do nothing.

As such, a One-Way Redirect often makes sense for scenarios where you would be redirecting to different places within a site's hierarchy or conceptual "funnel".

For instance, let's say you wanted to try redirecting some visitors that start at an explanatory "Overview" page to a "Signup" page. You generally wouldn't want to do that redirect in reverse, and you'd probably still want the visitor to be able to navigate naturally on their own between these pages, so a One-Way Redirect would likely be a good fit.

See One-Way Redirect Agents to get started.

Two-Way Redirects

Use Two-Way Redirects when you want Conductrics to redirect in both "directions":

• If visitor arrives at A and is selected for A, leave them at A (no redirect).
• If visitor arrives at B and is selected for B, leave them at B (no redirect).
• If visitor arrives at A and is selected for B, redirect them to B.
• If visitor arrives at B and is selected for A, redirect them to A.

To put it another way, a Two-Way Redirect tries to make sure that the "A" visitors only see the A page and don’t see the B page, and the "B" visitors only see the B page and don’t see the A page.

As such, the Two-Way Redirect often makes sense for alternate versions of landing pages, alternate home page designs or alternate product detail experiences, but probably does not make sense for scenarios where you are redirecting to different levels of a site's hierarchy or conceptual "funnel".

See Two-Way Redirect Agents to get started.

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Please feel free to reach out to Conductrics to discuss which type of Redirect Agent is best for your specific scenario!