Weights and Percentages

When you set up an A/B Test Agent in Conductrics, you may want to:

• Adjust the percentage of visitors that are "eligible" for the test, and/or
• Adjust the "weights" between the variations (how many of the "eligible" visitors get A vs B, etc).

Adjusting the Eligibility Percentage

To adjust the percentage of visitors that are "eligible" for the test:

1. Create your Conductrics Agent if you haven't already.
2. Click "Visitor Conditions" in the right sidebar.
3. Add a Condition using a "Random 1-100" rule as shown in the screenshot below, which is using a 20% eligibility percentage as an example. Note that you can also add other eligibility rules based on other data points, such as Custom Visitor Traits.
4. Click Done to exit the condition setup window, then hit Save Changes.

Adjusting the Variation Weights

To adjust the "weights" between the variations (how many of the "eligible" visitors get A vs B, etc):

• Create your Conductrics Agent if you haven't already.
• Click "Manage Variations" in the right margin.
• Check the "Custom Weights" switch, then provide the weights you want as shown in the screenshot below.
• Click Done, then Save Changes.

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You can provide the weights in a "percentage" style, such as 25 and 75 as shown in the screenshot, or you can provide them in a "ratio" style, such as 1 and 4. Either would result in about 25 out of every 100 "eligible" visitors getting A, and about 75 out of every 100 getting B.